cssponsorshipconsultation

Sponsorships that fit the creator and the brand.

I connect sport and fitness creators with brands that are ready to invest in their audience. Based in Australia, working with creators everywhere.

Start a conversation See how it works
Two people in football-inspired outfits posing in front of a goal, one resting on a ball Close-up of a cyclist in a white helmet in warm evening light Shaker bottle on a gym bench with an athlete training in the background Athlete leaning on a pull-up bar in a brick gym, holding a drink can Runner sitting on a track at sunset, above a close-up of his shoes, shirt, watch and drink can Athlete crouched on a running track holding an orange drink bottle Man in a gym scooping powder into a shaker bottle

Who I help

I'm a sponsorship consultant working exclusively in sport and fitness. I find what sponsors are looking for then bring them together with creators who deliver results.

I focus on the fit between a creator's audience and a sponsor's goals, whether that's an emerging voice building real engagement or an established name with wide reach.

Creators I work with are on

  • YouTube
  • Instagram
  • TikTok

For creators

Partner with brands you can genuinely stand behind. Instead of chasing sponsors on your own, I bring you opportunities that are already tailored to fit: products your audience can trust, and deals structured to be worth your time.

I handle the negotiation, so you can focus on your content while I turn that relationship into long-term brand partnerships.

Email me as a creator

For sponsors

Skip the time and guesswork of finding the right creator for your marketing budget. I take the time to understand your goals, your audience and your brand identity.

Then I match you with a creator who can deliver meaningful results: more sales and a stronger brand presence within the exact demographic you want to reach.

Email me as a sponsor

From first message to signed deal

  1. Awareness

    Awareness. First message sent to the creator or brand.

  2. Interest

    Interest. A discovery call to understand goals and fit.

  3. Consideration

    Consideration. The connection is made between the brand and the creator.

  4. Intent

    Intent. Emails and negotiation between the brand, the creator and me as consultant.

  5. Evaluation

    Evaluation. Review, feedback and evidence gathered from the closed deal.

  6. Purchase

    Purchase. The deal itself, between the sponsor and the creator. My commission is negotiated as part of the sponsorship contract.

Cengizhan Subasi sitting at a table by a window with a night city view behind him
Cengizhan Subasi – founder

Why I started this

I'm genuinely fascinated by influence: how it's built, how it's applied, and the incentives that drive change.

Too many creators in this space end up promoting brands that don't deserve their audience's trust. I want to flip that: find sponsors who genuinely deserve the spotlight, and give them a direct line to creators who can represent them well.

I've grown up questioning how things work rather than accepting them at face value. That's the mindset I bring: building connections with people I respect, and holding myself to a standard of responsibility.

I'm early, and I'd rather be upfront about it.

Right now I'm focused on proving my value first. I help creators set up affiliate links and partnerships free of charge, before asking for anything in return.

It's a smaller opportunity than a full sponsorship deal, but the results will help demonstrate the value of these partnerships to brands. Once I've built a track record of results, I will move into negotiating full sponsorship contracts.

If you're one of my first partners, you're not just getting a service. You're helping shape what this industry could become.

What partners can expect

My commitments to every creator and brand I work with.

  • Affiliate partnerships set up free of charge.

    While I build my track record, creators don't pay me anything.

  • I handle the negotiation.

    You focus on your content while I manage the emails and terms between you and the brand.

  • Matched on fit, not follower count.

    From rising creators with genuine engagement to established names with broad reach, your voice has the potential to deliver results.

  • Sponsors connect with creators who drive real impact.

    Matched to your goals, brand identity and target audience using measured audience demographic data.

  • My commission is in the contract.

    Everything is agreed transparently as part of the sponsorship deal, with clear terms, no retainers and no upfront fees.

  • Partnerships are reviewed as they grow.

    I regularly gather feedback and results from both sides, so each partnership keeps improving over time.

Let's find the right fit.

Whether you're a creator or a brand, send me a message and tell me what you're working on.

Email
Instagram